Background
Based in cliche and in a pigeon holed genre, PlayStation wanted gamers to understand that Until Dawn was no ordinary horror game. Where other games force you to react. Until Dawn forced you to decide.
Strategy
The choice is always scarier than the consequence. Instead of showing players the guts and gore, we went to the most frightening part of the game. The choice.
Work
Through two sets of trailers, one narrative and the other interactive, players were given a glimpse of the world awaiting them in Until Dawn.
Results
- Won AdWeek Ad of the Day
- Double digit percentage increase in pre-orders
- Used across media outlets and featured at annual GameStop’s Manager’s Conference
Agency
Services
- Brand Strategy
- Media Strategy
- Comms Strategy
- Idea Development
- Social Media
- Content Writing
- Planning
Contact
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