Background
Playstation was looking to find a way to bring their message of Greatness Awaits alive through the real lives of players.
Strategy
After identifying Mitchie Brusco (a rising skateboarding star) we wanted to highlight the way he achieves greatness in his sport to tie that same determination to the world of gaming.
Work
Viewers are brought into Mitchie’s world and see first hand his grit, drive, determination paired with his love of skateboarding and gaming.
It’s a powerful and moving story that shows greatness exists in whatever you put your passions behind.
Agency
Services
- Brand Strategy
- Media Strategy
- Comms Strategy
- Idea Development
- Social Media
- Content Writing
- Planning
Contact
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