Background
Jägermeister was looking to break from the past and carve a fresh identity as a social connector and marker of celebration among friends.
Strategy
Integrate and make Jägermeister part of the cultural heart of every city we spoke to. We didn’t just want to show bottles, we wanted to make the brand matter.
Work
Managed $10 million out-of-home campaign
Oversaw the creation of 155 unique mechanicals distributed across 1600 boards in 10 separate markets across the US.
Managed relationships across our media agency, in-house designers, printers and local regulators.
Agency
Services
- Brand Strategy
- Media Strategy
- Comms Strategy
- Idea Development
- Social Media
- Content Writing
- Planning
Contact
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